Brand USA, ọgbakọ na-aga ahịa maka United States, yana mmekorita ya na United Airlines, mere njem nlegharị anya China nke mbụ (MegaFam).
MegaFam gụnyere ndị ọrụ njem nlegharị anya 50 a ma ama sitere na mpaghara China, gụnyere Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou, na Chongqing.
“We’ve been working with our partners for some time to host a familiarization tour of qualified tour operators from China as part of the U.S.–China Tourism Year strategy,” said Thomas Garzilli, chief marketing officer for Brand USA. “The MegaFam provided top travel industry professionals, from locations throughout China, the opportunity to experience the United States to, through, and beyond gateway cities.”
Brand USA nke mbụ China MegaFam nyere ndị ọrụ njem nleta nleta na obodo US dị ịrịba ama dị ka New York City, Chicago, na Los Angeles, yana ahụmahụ na mpaghara mpaghara nke obodo ndị ahụ dị mfe dị ka Stony Brook, NY; Mystic, Conn.; Estes Park, Kọlọtọ; Rapid City, SD na ọtụtụ ndị ọzọ. China MegaFam mechiri na mmemme ikpeazụ nke nleta California kwadoro na Levi's Stadium na Santa Clara, Calif.
Ekele maka bọọdụ njem nlegharị anya na ụlọ ọrụ azụmaahịa ebe dị ka NYC & Company, Connecticut Office of Tourism, Discover Long Island, Visit Denver, Visit Houston, Travel Texas, Destination DC, Visit Baltimore, Visit Philly, Discover Lancaster, Select Chicago, Illinois Office of Njem nlegharị anya, Njem South Dakota, Chọpụta Los Angeles, Las Vegas Convention and Visitors Authority, na nleta California, ndị na-ahụ maka njem nlegharị anya natara ihe nnọchianya zuru oke nke ihe United States nwere inye. Garzilli kwuru, "Site na ọmarịcha obodo ukwu anyị ruo n'ọdịbendị ihe nkiri pụrụ iche n'obodo nta anyị ruo n'ọhụụ nke na-echere n'ime nnukwu ogige anyị na ogige ntụrụndụ mba, ndị ọbịa na-enwe mmụọ mgbe niile site na ahụmịhe dị iche iche na United States," Garzilli kwuru. .
"Anyị nwere obi ụtọ iso Brand USA na-emekọ ihe iji gaa n'ihu n'afọ nke njem nlegharị anya US-China na MegaFam a iji kwalite United States na ndị njem nleta China," Walter Dias, onye isi nchịkwa United States, Greater China & Korea Sales kwuru.
Ụgbọ elu United States na-arụ ọrụ ụgbọ elu US-China na-akwụsịghị akwụsị, yana ọtụtụ obodo na China, karịa ụgbọ elu ọ bụla ọzọ, yana ọtụtụ ọrụ trans-Pacific sitere na China karịa ụgbọ elu US ọ bụla nwere ụzọ 17 na ụgbọ elu 100 na-aga United States site na ala ala. China, Hong Kong na Taiwan.
United began nonstop service to China in 1986 and in 2016 launched the first ever non-stop service from Xi’an to the United States and first Hangzhou-San Francisco nonstop flight. Currently, United serves Beijing with nonstop flights to airports in Chicago, New York/Newark, San Francisco and Washington-Dulles. Service from Shanghai includes nonstop flights from Chicago, Guam, Los Angeles, New York/Newark and San Francisco. Service from Chengdu, Hangzhou and Xi’an includes nonstop flights from San Francisco. Service from Hong Kong includes nonstop flights from Chicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco and Singapore.
N'ọnwa Disemba, United ga-ewebata klas azụmahịa United Polaris ọhụrụ na ụgbọ elu intercontinental ogologo oge, gụnyere ụzọ niile nke China-Mainland US, nke gụnyere Saks Fifth Avenue omenala bed na nri ọhụrụ na ihe ọṅụṅụ n'ime ụgbọ elu, yana. dị ka ngwa ngwa.
“Brand USA’s MegaFam program, a first for the U.S. travel industry, is one of the most effective ways to promote international tourism to the United States,” said Garzilli. “It is a highly successful program that has run repeatedly from Australia, Germany, New Zealand, and the United Kingdom.” Since the program began in 2013, Brand USA has hosted more than 700 international travel agents and tour operators. MegaFam itineraries have included destinations in all 50 U.S. states and the District of Columbia.
Onye isi ala Obama na onye isi ala China Xi Jinping họpụtara afọ njem nlegharị anya US – China na Septemba 2015 iji kwado nkwado mmekọrịta chiri anya na mmepe na-aga n'ihu nke njem nlegharị anya US – China. Afọ njem nlegharị anya na-elekwasị anya n'ịkwalite uru nke njem na njem nlegharị anya, nghọta omenala, na ekele nke akụ sitere n'okike n'ime ụlọ ọrụ njem nke mba abụọ ahụ yana n'etiti ndị njem US na China. N'ọnwa Febụwarị, Brand USA na ndị ọrụ nlekọta njem nlegharị anya nke mba China na Ngalaba Azụmahịa US rụkọrọ ọrụ iji malite Afọ njem nlegharị anya site n'ịkwado gala na Beijing nke gụnyere mmemme gọọmentị na ụlọ ọrụ dị elu yana nri nri na ntụrụndụ na-enweta ihe nrite sitere na United States. . Emere mmemme ahụ n'oge ahịa ahịa mbụ nke Brand USA na China, njem nke nwere obodo atọ nyere ndị otu 40 ohere izute ma zụọ ahịa ebe ha na-aga n'otu n'otu nye ndị ọrụ njem China a ma ama na ndị na-eme njem nlegharị anya.
Brand USA abụrụla onye na-ahazi ụlọ ọrụ njem na njem nlegharị anya US n'okpuru afọ njem nlegharị anya, na-akwalite akụrụngwa na ozi na njem US na njem nlegharị anya iji tinye aka na itinye aka na ikpo okwu nke afọ njem nlegharị anya. Dịka ọmụmaatụ, ngwa ntanetị ewepụtara na mbido afọ a nwere akụrụngwa dị ka ndị ahịa miri emi na ọgụgụ isi ahịa, akara afọ njem nlegharị anya, kalenda nna ukwu, vidiyo sitere na President Obama na Secretary Pritzker, ohere nkwado Brand USA na ndị ọzọ. Brand USA malitekwara mmemme ọzụzụ “njikere China” na nso nso a nke dị maka ndị mmekọ niile yana na Brand USA na-agbazinye ọgbakọ njem nlegharị anya mpaghara gburugburu United States n'afọ na-abịa.
Brand USA na-arụsi ọrụ ike na China na ịzụ ahịa ndị ahịa, mgbasa ozi njem siri ike, yana nyiwe ịzụ ahịa nkwado. A na-ahazi ahịa ahịa nke ndị ahịa kpamkpam na ahịa China ma nwee nnukwu ọnụọgụ dijitalụ na ọnụnọ ọha n'ofe ọwa ndị China guzobere yana na-apụta. Iji ruo ahia njem na mgbasa ozi njem na imekọ ihe ọnụ na ụlọ ọrụ ndị nnọchi anya US na consulates, Brand USA ewepụtala ụlọ ọrụ nnọchite anya na Beijing, Chengdu, Guangzhou, na Shanghai. Ọtụtụ n'ime mmemme nkwado nkwado nke Brand USA na-enye ndị mmekọ ya na China na-eji mgbasa ozi na akara azụmaahịa a mara mma.
Ụgbọ elu si China gaa United States amụbaala ka ihe na-achọ njem si China gaa USA ka na-arị elu. Dị ka ọnụ ọgụgụ mbido nke National Travel and Tourism Office (NTTO) na-enyocha, United States nabatara ihe fọrọ nke nta ka ọ bụrụ nde mmadụ 2.6 si China na 2015 - ịghọ ahịa mba ụwa nke ise n'ihe gbasara nleta na United States. Nke a bụ mmụba 18% karịa 2014, afọ nke hụrụ uto 21% kwa afọ.
NTTO kwukwara na China bụ ebe kachasi enweta mmefu njem nlegharị anya mba ụwa na 2015. Ihe karịrị ijeri $30 nke ndị ọbịa China mefuru karịrị nke ndị ọbịa si Canada na Mexico mefuru. Na nkezi, ndị China na-emefu $7,164 n'oge njem US ọ bụla - ihe dịka 30% dị elu karịa ndị ọbịa mba ụwa ndị ọzọ.
China bụ ahịa mba ụwa mbụ n'ihe gbasara njem US na mbupụ njem nlegharị anya - na-agbakwunye ihe fọrọ nke nta ka ọ bụrụ nde $ 74 kwa ụbọchị na akụ na ụba US. Usoro a na-edobe China dị ka otu n'ime ahịa nwere ike itolite maka USA.
